Fluttering atop the Red Fort on Independence Day, resting on the shoulders of a victorious athlete or draped with dignity over the coffin of a fallen soldier; the Tiranga is our collective heartbeat, stitched with the struggle and held by dreams of a developing India.
The Indian National Flag, fondly called the Tiranga, is a sacred thread that binds over 1.4 billion Indians in unity, pride and patriotism. But what gives the Tiranga its unmatched sanctity is not just its three colours and the Ashoka Chakra, it is the story of India’s unity, held together by the hopes and dreams of generations past and present.
When it is crafted in khadi, it becomes a living tribute to India's soul. Hence, Luv My India believes that the Tiranga deserves nothing less than authentic and pure khadi, the cloth of our freedom struggle.
Under the shadow of colonial rule, the people of India rose to demand their right to self-determination. Amidst this unrest, the idea of a national flag emerged—not as a symbol of power, but of people’s unity and resistance.
On July 22, 1947, just weeks before India would awaken to freedom, Pandit Jawaharlal Nehru stood before the Constituent Assembly and presented two versions of the Indian national flag—one in khadi cotton and the other in khadi silk.
One represented the simplicity and mass movement while the other was a continuity of heritage. It clearly symbolised that whether humble or refined, rural or urban, we are all one under this Tiranga and it must always be held sacred.
Khadi is not just cloth; it is history woven into thread. Mahatma Gandhi turned it into a symbol of swadeshi where every hand that spun khadi was making a statement that India could stand on its own with dignity, self-reliance and pride.
You don’t just “own” a Tiranga; you live by it. And so, shouldn’t the very material it’s made of reflect this? Doesn’t it deserve to be made of the fabric our ancestors wove with pride? We believe the answer is a resounding yes.
In an age of plastic imitations and synthetic flags, it’s easy to forget the true essence of the Tiranga. But not for us. We are a brand born out of respect for the soil, the freedom struggle and the values that make India what it is. When you have a Luv My India’s khadi Tiranga flag, you salute the legacy of countless heroes.
Apart from the rich heritage, khadi’s natural fibres are breathable and strong, making it ideal for Tiranga flags that endure outdoor exposure to sun, wind and rain. Khadi is easy to wash and maintain without harsh chemicals, which helps preserve its natural beauty and longevity.
Using Khadi made Tiranga flags is not just a practical decision for quality and longevity but also a conscious choice that strengthens India’s rural economy and keeps traditions alive.
Whether you’re a schoolteacher wanting to instil pride in your students, a soldier’s family who wants to honour a legacy or simply a citizen with a heart full of deshbhakti—the khadi Tiranga belongs in your home.
