Luv My India: Ambassador Dr. Deepak Vohra Joins India's First Nationalist Lifestyle Brand

Luv My India, founded by Vandana Sethhi, welcomes Ambassador Dr. Deepak Vohra as Chief Mentor, turning everyday patriotism into a lifestyle movement rooted in the Indian nationalism.

Why India's First Nationalist Lifestyle Brand Just Got a Powerful New Voice.

There's a difference between feeling proud of your country and doing something about it. For Vandana Sethhi, founder of Luv My India, that difference became the whole point of the brand, and now, that love for India and homegrown patriotism has a formidable new champion, Ambassador Dr. Deepak Vohra, who has stepped in as Chief Mentor of Luv My India.

If you're searching for what nationalism and patriotism look like as a nationalist lifestyle brand in India in 2026, this is a good place to start.

The Spark: A TV Show and A Rotary Event That Changed Everything

Big ideas rarely arrive with fanfare. For Vandana Sethhi, a communications professional with over 30 years of experience in advertising and brand storytelling, it started with something as ordinary as watching a television show and attending a Rotary event. 

The common link was - guest on the TV Show and the keynote speaker at the event was Ambassador Dr. Deepak Vohra, a veteran of the Indian Foreign Service since 1973, whose diplomatic postings across Armenia, Sudan, South Sudan, Poland, and Lithuania have made him one of India's most respected voices on national identity. 

His dedication, optimism, unapologetic love for the country, patriotism, and the sheer conviction in how he spoke about India pride stayed with her. 

"I felt deeply proud of my country, but I wasn't doing anything with that feeling. Ambassador Vohra's words didn't just inspire me, they challenged me to act," Vandana Sethhi recalls.

That challenge became Luv My India, a brand built on a simple but radical idea, nationalism shouldn't live inside a calendar of national holidays. It should live inside your everyday wardrobe, your home, your habits.

From Admiration to Partnership

What started as one advertising professional reaching out to a diplomat she admired for his passion for India, turned into something bigger. Vandana shared the purpose behind Luv My India, and Ambassador Vohra didn't just approve of the idea, he chose to be part of it, formally taking on the role of Chief Mentor.

His own words capture the philosophy behind the brand better than any tagline could - "I am not Indian because I live in India. I am Indian because India lives in me."

Vandana Sethhi went on to add that true nationalism can't be confined to select days on a calendar, it has to show up in how people live, think, and carry themselves, every single day. It's this everyday lived-in version of national pride that Luv My India's product range is built to reflect.

For Vandana Sethhi, the association carries real weight. "Having him as Chief Mentor is both a huge honour and a massive responsibility," she says. "His voice, experience, passion and love for the nation add tremendous strength to this movement."

What Makes Luv My India Different

Plenty of local shops sell flags and merchandise around Independence Day and Republic Day. Luv My India was built to be something else entirely, a pan India direct-to-consumer platform where every product, from Bharat-themed badges and patriotic accessories to India apparel like t-shirts, shirts, stoles, scarves, Sarees and jackets, to India flag gifts and souvenirs for every occasion, is designed for daily wear, not just national holidays.

Three things set it apart:

•  It's identity-led, not trend-led. Every design decision is rooted in what it means to express Indian identity, not in chasing seasonal fashion cycles.

•  It strictly follows the Indian Flag Code. In a category where flag-themed merchandise can often be careless about protocol, Luv My India treats compliance as non-negotiable.

•  It carries the spirit of Swadeshi. Every product is Made in India, echoing the same self-reliance and pride in homegrown craft that once powered the freedom movement, only now, worn every day.

This is, at its core, a nationalist lifestyle brand that wants pride in the country to feel modern, wearable, and personal as today’s youth want to wear their pride on their sleeves every day. 

A Movement, Not a Moment.

With Ambassador Dr Deepak Vohra now lending his voice and decades of diplomatic credibility to the mission, Luv My India is positioning itself as more than a shopping destination. It's building toward becoming a genuine everyday nationalism movement in India, a steady, lived-in patriotism that doesn't wait for Independence Day or Republic Day to show up. Not loud, not forced, but confident and consistent.

As Vandana Sethhi puts it, the brand isn't just creating products. It's building pride. It's shaping identity. And it's reminding India that patriotism isn't a moment, it's a way of life.

Explore the collection at www.luvmyindia.com