This Independence Day, LUV MY INDIA partners with NO GAALI PLEASE to launch a new merchandise collection called 'Gaali Se Azaadi'
Mumbai, August 11, 2026: As India celebrates 79 years of Independence, LUV MY INDIA, India's first nationalist lifestyle brand, has joined hands with NO GAALI PLEASE, a citizens' movement advocating respectful public discourse, to launch "Gaali Se Azaadi"—a merchandise collection encouraging Indians to become independent of something else this year: abusive language.
The collection is built on a simple yet powerful belief: freedom of expression becomes stronger when our ideas are stronger than our insults.
At a time when public conversations increasingly shape society, LUV MY INDIA and NO GAALI PLEASE believe disagreement is essential to democracy—but abuse should never become its default language. "India is a democracy. Every citizen has the right to question, disagree, criticise and debate. NO GAALI PLEASE is not asking people to lower their voice. We together are simply asking India to raise the standard of the conversation. Passion is welcome. Abuse shouldn't be." Says Vandana Sethhi, Founder Luv My India.
Political freedom gave India a voice. Today, LUV MY INDIA believes the country has an opportunity to strengthen that voice further—not by speaking less, but by speaking better. Real freedom isn't the freedom to abuse. It is the confidence to express ourselves without needing abuse. If we can disagree with dignity, we strengthen both our democracy and our society.
Across India's many languages exists an extraordinary vocabulary of humour, wit, satire, debate and persuasion. The movement encourages citizens to rediscover that richness instead of allowing abusive language to dominate public conversations. Freedom of speech does not become stronger through louder abuse. It becomes stronger through better ideas. Therefore Express freely, challenge ideas and debate fearlessly but please do not let gaalis become your stronger argument.
About LUV MY INDIA
LUV MY INDIA is India's first Nationalist Lifestyle Brand, founded on the belief that patriotism should not be confined to Republic Day and Independence Day.
Created by advertising veteran Vandana Sethhi, the brand encourages Indians to celebrate their identity every day through thoughtfully designed lifestyle products including premium apparel, Khadi flags, accessories and patriotic décor.
Rather than treating patriotism as an occasional emotion, LUV MY INDIA seeks to make it a natural part of everyday life—modern, confident and inclusive.
About NO GAALI PLEASE
NO GAALI PLEASE is a public movement that encourages healthier conversations by promoting respectful language without compromising freedom of expression.
The initiative believes that disagreement, criticism and passionate debate are the lifeblood of democracy—but abusive language weakens conversations rather than strengthening them.
Its message is simple: Stronger arguments. Better conversations. No gaalis.
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